Using Google Alerts as a Sales Propecting Tool

As a few of you understand, I am the extremely introverted (INFP) who can be a Gross sales and Advertising director for a corporation that sells each nationally and internationally.

So, this tells us that I actually, actually, actually dislike gross sales prospecting — not less than within the stereotypical ‘decide up the telephone and chilly name’ ‘gross sales hunter’ manner. I am all the time on the lookout for methods to search out prospects in unorthodox methods.

Certainly one of these is spelled out in my article Chilly Calling for Introverts ([]) the place I element a method of utilizing the telephone that will not trigger an introvert to need to lie down and die.

I discovered one other one yesterday — it is known as Google Alerts ( and, as with most Google instruments, it is easy to grasp and use.

In a nutshell (“look, I am in a nutshell!”), you add some related search phrases, inform it how typically you’d need to be alerted and enter your e mail handle. Poof! A Google-formatted e mail seems in your inbox stuffed with related goodness!

Now, chances are you’ll be saying, “Thank God Almighty! I see the sunshine!” and others could also be saying “So?”.

Let’s give some examples. To illustrate you’re employed in state and native authorities gross sales in water purification. You rely on RFPs (Requests for Proposals) so within the Google Alert field enter authorities, RFP, water, purification_ — from that second you’ll obtain every thing Google finds that references these phrases.

Or for those who promote giant gear to transportation corporations, create an alert with the phrases heavy, gear, fortune 500 or no matter is smart to you.

Watch out to not fill the alert with too many phrases or chances are you’ll miss alternatives since you’ve been overly particular. Preserve it normal — it might be higher to create multiple alert that covers totally different features of your area and clients.

Now chances are you’ll get quick gratification and chances are you’ll not — nevertheless it’s rather a lot faster and simpler than looking for these manually. Let me understand how this works for you by commenting or ship me an e mail at [email protected].

Hal Warfield is a speaker, trainer and coach.


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